Tipco

Refreshing Brand Identity & Boosting Sales

Challenge.

Tipco, a leading Thai fruit juice brand, sought to revitalize its brand image and reinvigorate consumer interest, particularly amongst a younger demographic. While their product enjoyed brand recognition, the packaging and overall brand presentation felt outdated, hindering sales growth within the competitive juice market.

Approach.

To address this challenge, Tipco partnered with onepoint618, a creative branding and marketing agency, to develop a comprehensive rebranding strategy that would resonate with a younger generation and drive sales.

Modern Design Refresh:
- Packaging Redesign: onepoint618 conceptualized and designed a new, eye-catching packaging for Tipco juices. This involved incorporating modern visuals, vibrant colors, and clear product messaging to attract a younger audience and stand out on store shelves.
- Brand Identity Revamp: onepoint618 developed a refreshed brand identity for Tipco, ensuring consistency across all communication channels, including packaging, advertising, and social media.

Creative Content Development:
- Menu Photography: onepoint618 collaborated with professional food photographers to capture enticing visuals showcasing Tipco juices as a versatile ingredient for refreshing and healthy recipes.
- Social Media Content Strategy: onepoint618 developed engaging social media content featuring creative uses of Tipco juices. This could include recipe inspiration, lifestyle content, and user-generated content (UGC) campaigns to encourage brand interaction and community building.

Targeted Experiential Marketing:
- Tipco Roadshows: onepoint618 organized engaging roadshow events at key locations, such as universities and shopping malls. Interactive activities, product samplings, and promotional offers could be incorporated to generate excitement and encourage product trial.
- College & University Sponsorships: Strategic sponsorships for college and university activities, such as sports events or club gatherings, would allow Tipco to reach their target audience directly and build brand affinity amongst young consumers.

Result.

By partnering with onepoint618, Tipco successfully rebranded its image and implemented a strategic marketing campaign. This resulted in a refreshed brand identity, increased sales, and a stronger connection with a younger generation of consumers, solidifying Tipco’s position as a leading fruit juice brand in the Thai market.