Rococo Flooring

Stepping Up in Style

Challenge.

Rococo Flooring, a well-established flooring company in Thailand, felt their brand image wasn’t keeping pace with current design trends and market demands. They lacked a cohesive brand identity across various touchpoints and needed a strategic refresh to elevate their online presence and establish a more global brand direction.

Approach.

To achieve these goals, Rococo Flooring partnered with onepoint618, a full-service branding and marketing agency. onepoint618 took a comprehensive approach, focusing on brand identity, digital presence, and international expansion.

Brand Identity Revamp:
- Brand Book & Guideline Redesign: onepoint618 developed an updated brand book and guidelines which defined Rococo’s core values, brand voice, and visual identity. This ensured consistency across all communication channels, from marketing materials to website design.
- Official Website Revamp: onepoint618 redesigned Rococo’s official website, creating a modern, user-friendly platform showcasing their extensive flooring collection. The website included high-quality product visuals, informative product descriptions, and a streamlined user experience to facilitate easy product exploration and purchase.

Building Brand Trust & Credibility:
- Testimonial & Interview Videos: onepoint618 produced captivating video testimonials and interviews featuring satisfied Rococo customers and industry experts. These videos highlighted the quality, design, and performance of Rococo flooring, fostering trust and credibility amongst potential buyers.
- Social Media Management: onepoint618 implemented a strategic social media management plan to increase brand awareness and engagement. This involved creating visually appealing content showcasing product applications, design inspiration, and behind-the-scenes glimpses of Rococo’s operations.

Global Brand Direction:
- Market Research & Analysis: onepoint618 conducted market research and analysis to identify potential international expansion opportunities for Rococo Flooring. This research considered factors like market trends, consumer preferences, and competitor presence in potential target markets.
- Global Brand Strategy Development: Based on the market research, onepoint618 developed a tailored global brand strategy. This strategy ensured Rococo’s brand identity would resonate with international audiences while maintaining its core brand values.

Result.

By partnering with onepoint618, Rococo Flooring successfully revitalized its brand identity, revamped its digital presence, and established a framework for global expansion. This collaboration ensured a cohesive brand image, increased brand awareness, and paved the way for Rococo to become a leading flooring brand not only in Thailand but also in international markets.