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- Jun 8, 2021
- 1 min read

COMPASS HOSPITALITY

“ Magnolias Ratchadamri Boulevard Serviced Residences ”

CREATIVE & DESIGN, DIGITAL MARKETING

Compass Hospitality in represent of MQDC to manage Magnolias Ratchadamri Boulevard Serviced Residences. We work closely with the Marketing Team to support digital marketing campaigns, Social Media content production, Website design, and Digital media advertising.

DIGITAL MARKETING

Budget : 60,000 THB

Channel : SEM / Facebook Content

Campaign Period : APR – JUN 2020

CHALLENGE

Magnolias Ratchadamri Boulevard Serviced Residences is one of the challenged project for digital marketing team. This project is positioned in between of serviced apartment and hotel. All room types are provided for long term rental.

Another challenge is the project is located in same building of Condominium and Hotel. ONEPOINT618 team has been requested to create awareness and create lead back to be the customer as much as possible.

SOLUTION

The strategy laid out for this project is to integrate both social media content and paid media to reach and create awareness. To reach our target audience we are using data from the project’s own website traffic. Using information related to the lifestyle of the potential target audience and location information.

When we put all the information together We will get a group of customers with a lifestyle and rather interested in being a group of real customers.