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MQDC

“The Residences at Mandarin Oriental, Bangkok”

  1. CREATIVE & DESIGN, DIGITAL MARKETING

The Residences at Mandarin Oriental, Bangkok the super luxury property project by MQDC. We work closely with the Marketing Team to support digital marketing campaigns, Social Media content production, Website design, and Digital media advertising in several channel including with GDN covered text, banner and video ads, SEM along with the Facebook advertising on both lead and conversion ad to help client reach up more potential customers which optimize by our professional team and achieved goal with very successful result.

DIGITAL MARKETING

Budget : 3,000,000 THB

Channel : SEM / GDN / Facebook Ad

Campaign Period : AUG – DEC 2020

CHALLENGE

The Residences at Mandarin Oriental, Bangkok, the ‘Ultra Luxury’ condominium, one of the most expensive projects in Thailand. This is another project that creates challenges for digital marketing. The group of customers who will be the owner of this project must be a group of people with a special lifestyle above anyone.

The added challenge is that the project is a finished project. The project already has public relations and has sold almost all the rooms .The requirements that ONEPOINT618 team has received is to create awareness for those special customers. Through digital media in order to Lead those groups back to be the buyers of the project as much as possible.

SOLUTION

The strategy laid out for this project is to provide media utilization services to cover as many channels as possible. To reach our target audience we are using data from the project’s own website traffic. Using information related to the lifestyle of the potential target audience and location information. 

When we put all the information together We will get a group of customers with a lifestyle and rather interested in being a group of real buyers.

2020 SUCCESS RESULT

0

lead conversion

0 M

ad spending

0 %

ROAS

Campaign Period : AUG – DEC 2020

2021 SUCCESS RESULT

0

lead conversion

1. 0 M

ad spending

0 %

ROAS

Campaign Period : MAR – MAY 2021

CREATIVE & DESIGN

#cdport #update

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