Est Cola

Refreshing the Fizz

Challenge.

Est Cola, a classic Thai cola brand, faced the challenge of regaining relevance in a market saturated with international cola giants. Their existing brand image felt dated, failing to connect with a younger generation of consumers. Est Cola needed a complete brand refresh to recapture market share and re-establish itself as a refreshing and exciting beverage choice.

Approach.

Est Cola partnered with onepoint618, a creative branding and design agency, to develop a comprehensive rebranding strategy that would rejuvenate the brand and attract a new generation of cola enthusiasts.

Redefining the Est Cola Identity:
- Key Visual Revamp: onepoint618 conceptualized a new key visual for Est Cola, capturing the essence of its refreshing taste and vibrant energy. This visual could incorporate modern design elements, bold colors, and dynamic imagery that resonates with a younger audience.
- Brand Identity Redesign: onepoint618 developed a refreshed brand identity for Est Cola, ensuring consistency across all communication channels. This included logo design, packaging design, and brand messaging aimed at appealing to a youthful consumer demographic.

Out-of-Home (OOH) Media Campaign:
- Strategic OOH Design: onepoint618 designed eye-catching and impactful OOH advertising materials, incorporating the new key visual and brand messaging. This could encompass billboards, bus wraps, or digital signage strategically placed in high-traffic areas frequented by the target audience.
- Location Targeting: OOH placements were strategically chosen to maximize brand exposure. This could involve targeting areas near convenience stores, universities, shopping malls, or entertainment zones where young consumers are most likely to be present.

Result.

By partnering with onepoint618, Est Cola successfully revitalized its brand identity and launched a strategic OOH campaign. This resulted in a more modern brand image, increased brand awareness, and a renewed connection with a younger generation of consumers, paving the way for Est Cola to reclaim its position as a prominent player in the Thai cola market.