Altra Running

Running Beyond Limits

Brand CI Overview.

The Corporate Identity (CI) for Altra encapsulates the spirit of innovation and empowerment at the heart of the brand’s mission: to help runners perform better, reduce injuries, and believe there are truly Zero Limits to what they can achieve. Designed with a focus on natural movement and customer-centric values, the Altra CI reflects the brand’s commitment to redefining the running experience.

Concept.

Altra’s CI is built on the core principle of natural running. The brand was born out of a need to address the limitations and injuries caused by traditional running shoes. This ethos has been woven into every element of the brand, from its innovative technologies like Zero Drop™ and FootShape™ toe box to its visual identity.

Core Idea: Enabling runners to return to their natural form and achieve their personal best with confidence.
Visual Expression: Dynamic and energetic, the CI combines clean lines and bold elements to represent both innovation and passion for running.
Design Impact: The branding conveys a sense of empowerment, movement, and aspiration, aligning with the lifestyle and goals of runners.

Feelings and Emotions Transmitted.

The CI inspires runners to challenge their limits and embrace the possibilities of the journey ahead. It evokes:

Confidence: Through bold colors and a strong logo.
Inspiration: Encouraging runners to believe in themselves and their potential.
Authenticity: Grounded in real runner experiences, Altra’s identity connects deeply with its audience.

What It Represents.

Altra’s CI is a celebration of individuality, performance, and innovation. It stands as a testament to the brand’s dedication to helping runners experience the pure joy of running, free from the constraints of traditional footwear. By combining advanced technology with a human-centered approach, Altra empowers every runner—from beginners to elite athletes—to conquer their goals and redefine their limits.